In today’s rapidly changing business landscape, one thing remains constant: the power of company culture. It’s no longer just a buzzword...

Success doesn’t just hinge on what you say — it also depends on how you say it. Often, this unspoken communication comes through in the...

As an event planner , selecting the right keynote speaker is one of the most important decisions you'll make. The keynote speaker sets...

refers to a customer service approach that emphasizes treating customers with the same care and respect you would show to your own...

When it comes to professional training programs, one size does not fit all. Every company has its own culture, goals, and challenges....

Sales is more than just transactions—it’s about building relationships that matter and drive trust, loyalty, and long-term success. At ...

One of the biggest challenges when it comes to finding a keynote speaker for your next event is getting a speaker that everyone can agree...

staying competitive means ensuring your team is always evolving. As companies grow and the demands of the market change, one thing...

A successful sales team isn’t just about hitting targets or closing deals—it’s about building long-term, trusting relationships with...

In a world driven by sales quotas and revenue goals, it’s easy to lose sight of the human aspect of business. That’s where  The...

Treating every customer like you would your own grandmother means showing genuine care and empathy in every interaction. It involves...

The concept of everyone as a potential customer highlights the power of word-of-mouth marketing and the potential reach that can come...

The "H" in the Grandmother Philosophy stands for "Honesty." This step emphasizes the importance of being truthful and transparent in all...

The "T" in the Grandmother Philosophy stands for "Think like a salesperson." This step recognizes the value of sales skills beyond...

The "O" in the Grandmother Philosophy tands for "Own your products." This step highlights the importance of having comprehensive...

Chris Coltran, Author of the Grandmother series of Book The "M" in the Grandmother Philosophy s tands for "Make a good first impression."...

In today’s retail environment, training programs must be efficient, engaging, and scalable. At  C2 Coaching and Training , we specialize...

Selling to your Grandmother The "D" in the Grandmother Philosophy stands for "do unto others as they want done unto." This step...

Animal selling is a an approach where you align your sales tactics with behaviors inspired by various animals. The idea is to first...

The "N" in the Grandmother Philosophy stands for "never prejudging" your customer. This step emphasizes the importance of treating each...