The "O" in the Grandmother Philosophy

The "O" in the Grandmother Philosophy tands for "Own your products." This step highlights the importance of having comprehensive knowledge about the products or services being offered. By taking ownership of your products, you can confidently communicate their features, benefits, and value to customers, leading to more effective sales and exceptional customer experiences.

Owning your products begins with a deep understanding of what you are offering. This includes knowing the key features, specifications, and unique selling points of your products or services. By familiarizing yourself with the details, you can present them accurately and confidently to customers, addressing any questions or concerns that may arise.

Having in-depth knowledge about your products or services allows you to articulate their value proposition to customers. By understanding how your offerings can meet customers' needs or solve their problems, you can effectively communicate the benefits and advantages. This knowledge enables you to showcase the unique qualities that set your products apart from competitors, helping customers make informed purchasing decisions.

Owning your products also involves keeping up-to-date with any updates, improvements, or changes. Staying informed about new features, upgrades, or relevant industry trends ensures that you can provide the most accurate and current information to customers. By being knowledgeable and up-to-date, you build trust and credibility with customers, further enhancing their confidence in your offerings.

To effectively own your products, it is essential to continuously learn and stay curious. Engage in ongoing training, attend product seminars or workshops, and explore resources that can deepen your knowledge. By investing in your product knowledge, you position yourself as a trusted advisor to customers, capable of providing expert guidance and recommendations.

Moreover, owning your products enables you to confidently address customer inquiries or objections. By anticipating potential questions or concerns, you can provide prompt and accurate responses, easing any hesitations customers may have. This builds trust and demonstrates your commitment to ensuring customer satisfaction.

In addition to product knowledge, owning your products also means taking pride in what you offer. This pride extends to the quality, craftsmanship, or unique aspects of your offerings. By genuinely believing in the value of your products, you can authentically convey their benefits to customers. Your enthusiasm and belief in your products can be contagious, influencing customers' perception and driving their purchasing decisions.

Owning your products is not limited to sales interactions. It extends to every customer touchpoint, including customer service and support. By having comprehensive knowledge, you can address post-sales questions or provide assistance with troubleshooting or product maintenance. This level of support further reinforces customer satisfaction and loyalty.

Furthermore, owning your products can lead to valuable cross-selling or upselling opportunities. By truly understanding the capabilities and compatibility of your offerings, you can identify additional products or services that complement customers' needs. This consultative approach demonstrates your expertise and adds value to the customer experience.

In summary, the "O" step of the Grandmother Philosophy emphasizes the importance of owning your products. By having comprehensive knowledge, understanding the value proposition, and staying up-to-date with relevant information, you can effectively communicate the benefits and advantages to customers. Owning your products builds trust, credibility, and customer satisfaction. It enables you to address inquiries or objections confidently, provide exceptional customer service, and identify cross-selling or upselling opportunities. By taking pride in your offerings and being a knowledgeable advocate, you create a positive customer experience and drive long-term business success.

Chris Coltran is the author of multiple books including Selling to your Grandmother and the Grandmother Philosophy — the philosophy of “treating people like you would treat your own grandmother.” He has conducted workshops and seminars for over 20,000 participants. Chris’ latest book, Exspeaktations – What you Say is what you Get and the accompanying 21-step I AM Intention Tracker focuses on mindset and the power that your words and thoughts have over your outcomes. Thoughts become your words, words produce your actions and actions determine your future.  The I AM Intention Tracker is already being used in coaching and training sessions for professionals. Learn more about Chris by visiting www.c2unlimited.com