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The Emotional buying of Home Purchases
When it comes to buying things for our homes, whether it’s a new couch, a fresh coat of paint, or a full kitchen remodel, logic often...
Chris Coltran
Aug 11, 20252 min read


The Pygmalion Effect: What Teachers Say Matters
In classrooms across the country, whether in big city schools or small-town districts, there’s a quiet force shaping the futures of...
Chris Coltran
Aug 4, 20253 min read


Who is Chris Coltran? (And No, There’s No “e” in My Name)
If you’ve made it here, chances are you were searching for Chris Coltran —and if Google or Amazon politely asked, “Did you mean Chris...
Chris Coltran
Jul 29, 20254 min read


Why Gen Z is Struggling with Communication
In an era defined by instant messaging and digital connection, it may come as a surprise that many Gen Z workers are entering the job...
Chris Coltran
Jul 28, 20252 min read


Lucky 13, Unlucky 13, and Exspeaktations
There’s something about the number 13. It lingers in the air like a quiet dare, woven into old superstitions and whispered warnings. Some...
Chris Coltran
Jul 21, 20253 min read


Price is the conversation absent of value
There’s a moment every salesperson dreads—the conversation shifts, the customer leans in, and says, “So… what’s the price?” It’s not...
Chris Coltran
Jul 14, 20252 min read


The Ground Ball — The Bill Buckner Story
There are a few moments in sports more wild than the ground ball that slipped through Bill Buckner’s legs during Game 6 of the 1986 World...
Chris Coltran
Jul 7, 20253 min read


The Car I Didn’t Buy
I asked a group of salespeople in a recent sales training I was conducting if they ever ask the question, “What do you like or not like...
Chris Coltran
Jun 30, 20253 min read


From Flash Cubes to AI: Why Forward-Thinking Businesses Win
Take a walk down memory lane and you’ll quickly realize just how much the world has changed in the last 20 years. Drive-in movie theaters...
Chris Coltran
Jun 9, 20252 min read


Generation Zoom: Rebuilding Real-World Communication Skills
Walk into any workplace today and you're likely to find a generational mix—seasoned professionals who value a firm handshake and eye...
Chris Coltran
Jun 2, 20252 min read


How to Overcome Objections in Sales
Customers will inevitably raise concerns or hesitations before making a purchase decision. The key to success is not avoiding objections,...
Chris Coltran
May 27, 20253 min read


Customer Feedback to Transform Your Business
Customer feedback drives success. It’s no longer just about collecting reviews or ratings; it’s about understanding your customers’...
Chris Coltran
May 5, 20252 min read


Custom Training Program for Your Company
New technologies, shifting market demands, and evolving employee expectations mean that your team’s skillset needs to stay sharp and...
Chris Coltran
May 5, 20252 min read


Understanding Behavioral Trends in Business
businesses are constantly navigating through changing consumer behaviors, technological advancements, and shifting social dynamics....
Chris Coltran
Apr 28, 20252 min read


Body Language in Business
Body Language is a powerful form of non-verbal communication that can influence perceptions, build trust, and even seal deals....
Chris Coltran
Apr 21, 20252 min read


Handling Objections
Encountering objections is part of the game. Whether you’re selling a product, a service, or an idea, rejection is inevitable. But here’s...
Chris Coltran
Apr 14, 20252 min read


Peerless Fence Partnered with C2 to Drive Sales Growth and Improve Closing Rates
Peerless Fence in Chicago Peerless Fence, a leading fencing company with over 40 sales representatives across multiple states in the...
Chris Coltran
Feb 25, 20253 min read


Leadership in the Business World: Leading with Vision, Empathy, and Impact
Leadership is not just about holding a title or position—it’s about inspiring action, influencing others, and driving long-term success....
Chris Coltran
Feb 22, 20253 min read


Communicate Effectively Without Words: Body Language in Business
In business, what you say is only part of the story. Often, how you say it—through your tone, posture, and gestures—speaks volumes. Body...
Chris Coltran
Feb 18, 20254 min read


Customer Feedback in Your Business
Customer feedback is a crucial driver of success. It’s no longer just about collecting reviews or ratings; it’s about understanding your...
Chris Coltran
Feb 15, 20253 min read
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