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Price is the conversation absent of value
There’s a moment every salesperson dreads—the conversation shifts, the customer leans in, and says, “So… what’s the price?” It’s not...
Chris Coltran
3 days ago2 min read


The Ground Ball — The Bill Buckner Story
There are a few moments in sports more wild than the ground ball that slipped through Bill Buckner’s legs during Game 6 of the 1986 World...
Chris Coltran
Jul 73 min read


The Car I Didn’t Buy
I asked a group of salespeople in a recent sales training I was conducting if they ever ask the question, “What do you like or not like...
Chris Coltran
Jun 303 min read


From Flash Cubes to AI: Why Forward-Thinking Businesses Win
Take a walk down memory lane and you’ll quickly realize just how much the world has changed in the last 20 years. Drive-in movie theaters...
Chris Coltran
Jun 92 min read


Generation Zoom: Rebuilding Real-World Communication Skills
Walk into any workplace today and you're likely to find a generational mix—seasoned professionals who value a firm handshake and eye...
Chris Coltran
Jun 22 min read


How to Overcome Objections in Sales
Customers will inevitably raise concerns or hesitations before making a purchase decision. The key to success is not avoiding objections,...
Chris Coltran
May 273 min read


Customer Feedback to Transform Your Business
Customer feedback drives success. It’s no longer just about collecting reviews or ratings; it’s about understanding your customers’...
Chris Coltran
May 52 min read


Custom Training Program for Your Company
New technologies, shifting market demands, and evolving employee expectations mean that your team’s skillset needs to stay sharp and...
Chris Coltran
May 52 min read


Understanding Behavioral Trends in Business
businesses are constantly navigating through changing consumer behaviors, technological advancements, and shifting social dynamics....
Chris Coltran
Apr 282 min read


Body Language in Business
Body Language is a powerful form of non-verbal communication that can influence perceptions, build trust, and even seal deals....
Chris Coltran
Apr 212 min read


Handling Objections
Encountering objections is part of the game. Whether you’re selling a product, a service, or an idea, rejection is inevitable. But here’s...
Chris Coltran
Apr 142 min read


Peerless Fence Partnered with C2 to Drive Sales Growth and Improve Closing Rates
Peerless Fence in Chicago Peerless Fence, a leading fencing company with over 40 sales representatives across multiple states in the...
Chris Coltran
Feb 263 min read


Leadership in the Business World: Leading with Vision, Empathy, and Impact
Leadership is not just about holding a title or position—it’s about inspiring action, influencing others, and driving long-term success....
Chris Coltran
Feb 233 min read


Communicate Effectively Without Words: Body Language in Business
In business, what you say is only part of the story. Often, how you say it—through your tone, posture, and gestures—speaks volumes. Body...
Chris Coltran
Feb 194 min read


Customer Feedback in Your Business
Customer feedback is a crucial driver of success. It’s no longer just about collecting reviews or ratings; it’s about understanding your...
Chris Coltran
Feb 163 min read


The Importance of Building a Strong Company Culture: Why It’s Crucial for Business Success
In today’s rapidly changing business landscape, one thing remains constant: the power of company culture. It’s no longer just a buzzword...
Chris Coltran
Feb 124 min read


Body Language: Why It’s More Important Than You Think
Success doesn’t just hinge on what you say — it also depends on how you say it. Often, this unspoken communication comes through in the...
Chris Coltran
Feb 83 min read


How to Choose the Best Keynote Speaker for Your Event: A Guide for Event Planners
As an event planner , selecting the right keynote speaker is one of the most important decisions you'll make. The keynote speaker sets...
Chris Coltran
Feb 55 min read


The Grandmother Philosophy Acronym
refers to a customer service approach that emphasizes treating customers with the same care and respect you would show to your own...
Chris Coltran
Jan 315 min read
Why Customized Training is Essential for Your Team’s Success
When it comes to professional training programs, one size does not fit all. Every company has its own culture, goals, and challenges....
Chris Coltran
Jan 282 min read
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