Since 2003
About C2
More than two decades of experience helping sales teams communicate better, create stronger customer experiences, and increase results.
Meet Chris Coltran
Founder & Lead Trainer
Founded in 2003, C2 brings more than two decades of experience helping sales teams improve communication, build trust, create better customer experiences, and increase results.
Chris founded C2 Unlimited with a simple belief: that every sales interaction is an opportunity to create genuine value for customers. This philosophy has guided his work with some of the largest home improvement retailers in the country.
His training programs have reached thousands of associates, managers, and executives, helping them develop the skills and mindset needed to excel in today's competitive retail environment.
'Most sales training is forgotten shortly after the session ends. C2 is different. We create training that sticks.'
Credentials & Experience
- 20+ years in home improvement retail industry
- Trained 20,000+ associates
- Worked with Fortune 50 and Fortune 500 companies
- Author
Watch: The C2 Story
The C2 Frameworks
Three memorable frameworks that form the foundation of everything we teach.
The Grandmother Philosophy™
A customer service and sales mindset built on trust, respect, honesty, and doing what is right.
'Imagine if you treated every customer like you would treat your own grandmother.'
Learn moreAnimal Selling™
A communication approach that teaches salespeople to recognize different customer buying styles.
'Sell the way Customers want to buy.'
Learn moreExspeaktations™
A leadership concept based on how the words we use shape expectations and performance.
'What you say is what you get.'
Learn moreWhy C2 Works
Custom
Built around your business, not a generic sales script. Incorporates our C2 Frameworks.
Sticky
Based on memorable frameworks your team can understand, remember, and repeat.
Practical
Focused on real conversations, real customers, and real sales situations.
Proven
Developed through years of working with sales teams and companies across multiple industries.
The People Behind C2
Meet the Team
A family-driven team passionate about helping sales professionals connect better with their customers.
Chris Coltran
Founder & Lead Trainer
Dawson Coltran
Sales Director & Project Manager
Jake Coltran
Marketing Director & Project Manager
Todd T.
Learning Consultant
Katie C.
Project Manager
Ready to Work Together?
Let's discuss how we can help transform your team.