C2 Coaching & Training
Sales Training That Sticks
C2 creates custom sales training, keynotes, coaching calls, and webinars built around memorable frameworks that help sales teams communicate better, sell smarter, and create stronger customer experiences.
Trusted by industry leaders
The C2 Frameworks
Three memorable frameworks that form the foundation of everything we teach.
The Grandmother Philosophy™
A customer service and sales mindset built on trust, respect, honesty, and doing what is right.
'Imagine if you treated every customer like you would treat your own grandmother.'
Learn moreAnimal Selling™
A communication approach that teaches salespeople to recognize different customer buying styles.
'Sell the way Customers want to buy.'
Learn moreExspeaktations™
A leadership concept based on how the words we use shape expectations and performance.
'What you say is what you get.'
Learn moreWhat We Do
Comprehensive solutions to transform your team's performance
Custom Sales Training
We build sales training programs around your company, your people, your process, your customers, and your language.
Learn moreKeynote Presentations
Engaging, high-energy presentations that challenge teams to think differently about sales, communication, and leadership.
Learn moreCoaching & Webinars
Ongoing development through live coaching calls and webinars that reinforce learning and drive accountability.
Learn moreProven Results
Real outcomes from real partnerships
Home Depot
Trained 10,000+ associates across 19 regions
Comprehensive sales training program that transformed customer interactions.
Lowe's
Red Vest Selling program length and breadth
Comprehensive sales training program with online learning modules.
Louver Shop
Sales process optimization
End-to-end sales methodology that increased close rates.
Meet Chris Coltran
Founder & Lead Trainer
Founded in 2003, C2 brings more than two decades of experience helping sales teams improve communication, build trust, create better customer experiences, and increase results.
'Most sales training is forgotten shortly after the session ends. C2 is different. We create training that sticks.'
What Our Clients Say
“Want results? Want to learn new selling techniques? Chris Coltran is your guy.... He is an amazing speaker/motivator that reads his audience well and brings the energy. Chris conducted several Home Depot selling skill workshops throughout the country, trained over 5,000 Associates. Chris is a Pro, he was well prepared and immersed himself into the THD culture. The folks walked away with new techniques to close and the results post training were impressive! Love his stories, his energy and his passion to teach, coach and train!”
Tim B.
The Home Depot
“Chris Coltran is the best sales trainer that I have been to in my over 30 years of selling. His presentation is lively and straight forward keeps everyone involved and motivated through out the session. It's all about engaging and how to make the sale. Truly enjoyed it.”
John R.
The Home Depot
“Chris conducted an impactful one-day sales training for our team that was both engaging and thought-provoking. He challenged our team members to reconsider their assumptions, which sparked valuable discussions. Following the training, Chris provided eight weeks of coaching that helped us apply what we learned and foster a stronger sense of teamwork. I highly recommend his company for anyone looking to hire a sales trainer or coach.”
Tom M.
Peerless Fence Group
Let's talk about your team
Ready to transform your team's performance? Reach out and let's start a conversation.