Optimizing Training with Video Modules: The C2 Approach to Scalable Learning

In today’s retail environment, training programs must be efficient, engaging, and scalable. At C2 Coaching and Training, we specialize in creating custom video-based training modules that deliver consistent and effective learning experiences for businesses of all sizes. One standout example of this is the Red Vest Selling program we developed for Lowe’s Home Improvement.

This program equips Lowe’s associates with expert sales and customer service skills while demonstrating how video-based training can transform a company’s approach to onboarding and continuous learning.

Why Video Modules Work

Video training has become an essential tool for companies like Lowe’s. Here’s why:

Flexibility and Accessibility

Associates can access video modules at their convenience, fitting training into their schedules without disrupting the workflow of the store. This is especially critical in retail, where time on the floor directly impacts customer experience.

Engaging and Interactive Content

Videos allow for demonstrations, visual storytelling, and hands-on examples, making complex concepts easier to grasp. For instance, in the Red Vest Selling program, associates learn how to identify customer needs and suggest appropriate products through real-world scenarios brought to life on screen.

The Red Vest Selling Program

The Red Vest is a symbol of pride and expertise for Lowe’s associates. The Red Vest Selling program, developed in collaboration with C2 Coaching, is designed to help associates embody the values of knowledge, service, and trust that Lowe’s customers expect.

• Customer Interaction Techniques: Associates are shown step-by-step demonstrations of how to greet customers, ask open-ended questions, and actively listen to their needs.

  
  

• Product Knowledge:

  Visual walkthroughs of popular product categories, such as appliances, flooring, and tools, help associates confidently recommend the best solutions. For example, an associate learning about flooring can watch a module that breaks down the differences between hardwood, laminate, and vinyl, complete with examples of when to suggest each option.

  
  

• Handling Objections:

  Associates are trained to address customer concerns, such as budget constraints or product availability, through role-play scenarios that mirror real interactions.

The Results

Since implementing the Red Vest Selling program, Lowe’s has seen measurable improvements:

• Increased Sales: Associates are more confident in their ability to recommend products, leading to higher conversion rates.

  
  

• Enhanced Customer Satisfaction: Customers report feeling better informed and more supported during their shopping experience.

  
  

• Reduced Training Time: New hires reach proficiency faster, thanks to the streamlined and engaging nature of the video modules.

  
  

Why Choose C2 for Your Video Training Needs?

At C2 Coaching and Training, we don’t believe in one-size-fits-all solutions. Our video modules are tailored to reflect your company’s culture, values, and specific goals. For Lowe’s, this meant creating content that matched their commitment to customer service excellence while leveraging the authority of their iconic Red Vest brand.

Whether you’re looking to train sales associates, installation managers, or leadership teams, video-based training is an investment that delivers results.

Ready to take your team’s training to the next level? Let C2 Coaching and Training help you create video modules that drive engagement, increase retention, and deliver measurable results. Contact us today to learn how we can design a program tailored to your company’s unique needs.

Chris Coltran is the author of multiple books including Selling to your Grandmother and the Grandmother Philosophy — the philosophy of “treating people like you would treat your own grandmother.” He has conducted workshops and seminars for over 20,000 participants. Chris’ latest book, Exspeaktations – What you Say is what you Get and the accompanying 21-step I AM Intention Tracker focuses on mindset and the power that your words and thoughts have over your outcomes. Thoughts become your words, words produce your actions and actions determine your future.  The I AM Intention Tracker is already being used in coaching and training sessions for professionals. Learn more about Chris clicking here.