The "D" in the Grandmother Philosophy

The "D" in the Grandmother Philosophy stands for "do unto others as they want done unto." This step emphasizes the importance of treating customers based on their individual preferences and needs, rather than projecting our own expectations onto them. It encourages businesses to provide personalized service that caters to each customer's unique desires.

By adopting the principle of doing unto others as they want done unto, businesses demonstrate a customer-centric approach that values the importance of understanding and fulfilling individual customer needs. This requires active listening, empathy, and a willingness to adapt to meet those needs.

To effectively implement this step, businesses should engage in meaningful conversations with customers to uncover their preferences, desires, and expectations. This can involve asking open-ended questions, actively listening to their responses, and observing their reactions. The goal is to gain a deep understanding of what each customer wants and then tailor the experience accordingly.

For example, a customer may prefer a quick and efficient shopping experience, while another may value detailed product explanations and personalized recommendations. By recognizing and responding to these preferences, businesses can provide a level of service that aligns with each customer's desires.

Doing unto others as they want done unto also means customizing communication styles. Some customers may prefer concise and to-the-point interactions, while others may appreciate a more conversational and relaxed approach. By adapting communication styles to match individual customer preferences, businesses can create a comfortable and engaging experience.

Moreover, this step involves recognizing that customers have unique requirements and offering flexibility to accommodate those needs. This could mean providing additional assistance, adjusting policies or procedures, or offering customized solutions. By doing so, businesses demonstrate their commitment to providing exceptional service that goes beyond a one-size-fits-all approach.

By focusing on the needs of the customer and tailoring the experience accordingly, businesses can foster deeper connections, build trust, and enhance customer satisfaction. When customers feel that their preferences and desires are genuinely valued and respected, they are more likely to develop loyalty and recommend the business to others.

Implementing the principle of doing unto others as they want done unto also means recognizing that customer needs and preferences may evolve over time. Therefore, it's important to continuously engage with customers, seek feedback, and adapt to their changing requirements. This ongoing dialogue helps businesses stay attuned to customer expectations and ensures they can continue to provide exceptional service.

It's worth noting that doing unto others as they want done unto does not imply sacrificing business objectives or compromising integrity. Instead, it encourages businesses to strike a balance between meeting customer needs and maintaining business goals.

In summary, the "D" step of the grandmother philosophy highlights the importance of treating customers based on their individual preferences and needs. By actively listening, observing, and adapting to customer desires, businesses can provide personalized and exceptional service. This approach fosters deeper connections, builds trust, and enhances customer loyalty. By continuously engaging with customers and adapting to their changing needs, businesses can ensure they consistently deliver a superior customer experience. Ultimately, doing unto others as they want done unto reinforces the core principle of the grandmother philosophy: treating each customer with care, attentiveness, and respect.

Chris Coltran is the author of multiple books including Selling to your Grandmother and the Grandmother Philosophy — the philosophy of “treating people like you would treat your own grandmother.” He has conducted workshops and seminars for over 20,000 participants. Chris’ latest book, Exspeaktations – What you Say is what you Get and the accompanying 21-step I AM Intention Tracker focuses on mindset and the power that your words and thoughts have over your outcomes. Thoughts become your words, words produce your actions and actions determine your future.  The I AM Intention Tracker is already being used in coaching and training sessions for professionals. Learn more about Chris by visiting www.c2unlimited.com