How Peerless Fence Partnered with C2 to Drive Sales Growth and Improve Closing Rates

Peerless Fence, a leading fencing company with over 40 sales representatives across multiple states in the Midwest, approached C2 Coaching and Training with a clear objective—increase sales, improve closing percentages, and establish a unified selling system. With their headquarters in Chicago and a long-standing reputation for quality and service, Peerless Fence recognized the need for a structured sales approach to ensure consistency and success across their growing team.

Assessing the Challenges and Opportunities

C2’s first step was to meet with key leadership at Peerless Fence to understand their company culture, values, and sales objectives. We then conducted in-depth interviews with sales leadership and some of the top-performing sales reps to learn about best practices, challenges, and opportunities for improvement.

What we found was a common issue that many expanding sales organizations face—a lack of a defined selling system. Without a structured approach, sales teams often operate like the Wild West, where every rep has their own method, leading to inconsistencies in customer interactions and closing rates.

Building a Custom Sales Training Program

Armed with these insights, C2 designed a custom one-day training program tailored to Peerless Fence’s specific needs. The training, conducted on August 27, 2024, focused on creating a disciplined, repeatable sales process, equipping reps with proven techniques to build rapport, present solutions effectively, and close deals with confidence. Not your average run of the mill sales training. It included participants in and out of their seats all day, working in small groups, and learning together. Custom workbooks were designed with their program and selling steps proven for success. Each sales reps also received copies of ExSpeaktations, C2 Coaching & Training founders latest book to help create mindset. Participants also received the 21 step I AM Intention Tracker used in the followup coaching sessions.

Ongoing Coaching for Lasting Results

Training doesn't end in a day—it requires reinforcement. To ensure long-term success and sustainability of the program, C2 followed up the initial training with an eight-week small group coaching program. This allowed us to refine skills, address real-world challenges, and keep the momentum going. An investment made in a one day training without the follow up is a mistake, when research shows that participants forget much of what is learned in only a few weeks time.

The results of the program

have been impressive—since the first training, Peerless Fence has seen over a 10% increase in sales and improved closing rates across the board.

Expanding the Training: A 3-Day Sales Intensive for 2025

Building on this success, C2 has developed a comprehensive three-day training event scheduled for February 2025. This program will kick off the new selling season, reinforcing key sales techniques, strengthening the company’s selling system, and ensuring Peerless Fence’s sales team is equipped for continued success.

Ready to Transform Your Sales Team?

If your company is experiencing inconsistent sales results and lacks a structured selling system, it’s time to take action. C2 Coaching and Training specializes in creating customized sales programs that drive real results. If you want to increase sales, improve closing rates, and build a disciplined sales team, contact C2 today.

Let’s build a winning sales culture together.

Chris Coltran is the author of multiple books including Selling to your Grandmother and the Grandmother Philosophy — the philosophy of “treating people like you would treat your own grandmother.” He has conducted workshops and seminars for over 20,000 participants. Chris’ latest book, Exspeaktations – What you Say is what you Get and the accompanying 21-step I AM Intention Tracker focuses on mindset and the power that your words and thoughts have over your outcomes. Thoughts become your words, words produce your actions and actions determine your future.  The I AM Intention Tracker is already being used in coaching and training sessions for professionals. Learn more about Chris by visiting www.c2unlimited.com